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Rooting for Pigs!
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Join our 'Rooting for pigs!' campaign. We are calling for:
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clear and consistent labelling on pork products
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a better law to protect pig welfare.
In a recent poll, only two per cent of those questioned understood the terms used on pork products, such as 'outdoor bred' or 'outdoor reared'.
Following our campaign launch a few weeks ago - Asda, Co-op, M&S, Morrisons, Sainsbury's and Tesco have agreed to work with us and the pig industry to develop clear and consistent labelling to put on pork products.
It has been law to label eggs with the method of production since 2004. Since then, there has been an increase in the sale of higher welfare eggs as consumers make an informed choice about the eggs they buy.
We want to see the same happen for pigs.
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We've also been working closely with Jamie Oliver over the past year on his new programme Jamie Saves our Bacon, part of The Great British Food Fight on Channel 4.
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Post: Will clearer labelling make a difference to pig welfare?
Latest comment
i myself am absolutley obsessed with pigs i used to eat them but not any more. i also own a buitifull, intelligant, 1 yr old ginger and black piglet called ruby. she is so cute!! i love her so so ...
maisiemouse13 14/11/2009 at 5:20p.m.
Campaign actions
- Find out more about our campaign!
- Download campaign materials
- Find out what Jamie Oliver has to say about the RSPCA campaign
- Watch our campaign videos
- Find out where to buy the RSPCA’s Freedom Food labelled pork
Other actions
- Tell your friends about this campaign
- Help us to prevent animal cruelty by making a donation to help keep this campaign running
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